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白金创意金奖作品《食·欲——中国食品安全事件备忘录》是年青一代设计师社会责任意识与专业精神完美融合的成功案例。其成功之处在于敏锐感知社会和积极面对现实的选题,以及对传统艺术语言和现代设计手法的深入理解与灵活运用。《食·欲》通过基于近代版画语言的创意图形实现了书籍插画表现形式的创新。
Platinum Creative Gold Award Food, Desire - Memorandum on Food Safety in China is a successful example of the perfect integration between the younger generation’s social responsibility awareness and professionalism. Its success lies in the keen perception of society and the positive selection of the subject, as well as a deep understanding and flexible application of traditional artistic language and modern design techniques. Food and Desire has innovated the representation of books and illustrations through creative graphics based on modern print language.