近年来,“社会化媒体”的蓬勃兴起开启了新闻传播的新时代。社会化媒体以互动性强、免费享用、平等参与等优势,给予用户极大的参与空间。学者彭兰认为,在社会化媒体中,内容生产与社会关系相互融合,社会关系的需求促进了社会化媒体平台上的内容生产;反之,这些平台上的内容也成为连结人们关系的纽带。社会化媒体的发展无疑给传统媒体 In recent years, the booming “social media” has opened a new era of news media. Social media with interactive, free to enjoy, equal participation and other advantages, giving users a great deal of space to participate. Peng Lun, a scholar of academia, believes that in social media, content production and social relations are integrated with each other, and the demand for social relations promotes the production of content on social media platforms; on the other hand, the content on these platforms also serves as a link between people. The development of social media undoubtedly gives traditional media