本文通过对图书馆营销在国内发展的背景以及现状进行全面的分析,指出现阶段图书馆营销的基本特点以及今后的发展方向。从整体上对图书馆营销进行系统的分析和研究,并提出有效的解决方法和措施。 This article analyzes the background and status quo of library marketing in China and points out the basic characteristics of library marketing at this stage as well as the future development direction. As a whole, we make a systematic analysis and research on library marketing and propose effective solutions and measures.