凤凰卫视从1996年开播以来,创造了一个又一个的电视业界奇迹,由一个区域性的电视台逐渐发展成为一个响当当的国际传媒品牌。凤凰卫视所取得的耀人成绩使业界对它极为关注,它所采取的创新性业务策略,如“三名”战略(名主持人、名记者、名评论员)、大型电视活动策略(千禧之旅),创新性的节目形态策略(如鲁豫说新闻),引发了我国电视从业者的思考和启发。但是,凤凰卫 Since its launch in 1996, Phoenix Satellite Television has created one after another the wonders of the television industry. It has gradually evolved from a regional television station to a reputable international media brand. The outstanding achievements made by Phoenix Satellite Television have given the industry a great deal of attention. Innovative business strategies adopted by Phoenix TV include “Three Strategies” (moderator, famous reporter and commentator), large-scale TV strategy Millennium tour), creative program strategy (such as Luyu News), triggered the thinking of our television practitioners and inspiration. However, Phoenix Wei