店开在哪里不重要,以何种形式开不重要,是不是开在消费者心里最重要。2014年末的一次服装行业交流会,有嘉宾问在场服装企业负责人,“五年前生意好做,还是今年生意好做?”大多数人回答,五年前生意好做。嘉宾又问:“那大家认为五年后生意好做,还是今年生意好做?”大多数人回答,五年后更难。似乎大家把困难考虑得很充分,但却无法预估自己应对困难的能力。的确,2014年服装行业整体低迷,关店、失联似乎成为了关键词,而2015年依然对品牌进行着考验,行业正经历一次新商业环境下的大洗牌。然而,就在这大多数服装企业认为生意不好做的当下,依然有那么一部分品牌从 Shop where the opening is not important, in what form is not important, is not open in the minds of consumers the most important. At the end of 2014, a clothing industry exchange, a distinguished guests asked the presence of clothing business executives, “five years ago, business is good to do, or do business this year?” Most people replied, five years ago, business is good to do. Guests also asked: “Everyone thinks that business should be done after five years, or is this year a good business?” Most people replied that it would be harder five years later. It seems that we take the difficulties into full consideration, but we can not predict our ability to cope with the difficulties. Indeed, the apparel industry as a whole was in a downturn in 2014, closing stores and losing money seemed to be the key words. In 2015, the brand was still tested. The industry is experiencing a major reshuffle in a new business environment. However, at this moment most apparel companies think the business is not doing well, there are still some brands