公益不能只为了脸面,越来越多的企业渴望“既要做得好,又要做好事”在中国,慈善或公益变得时尚和奢侈化是近几年的事儿,这和媒体爱在年底推出一些公益榜单或慈善年度人物评选活动有关。越来越多的企业意识到如果将一部分收益以慈善的名义反哺社会对于提升企业的品牌价值大有益处。抱以这样的心态,企业拼命在给自己找料儿做公益文章。 Public welfare can not be just for the sake of face. More and more companies are eager to “do both well and do good things.” In China, charity or charity has become fashionable and luxurious. It is a matter of recent years. Love at the end of the year launched a number of public welfare list or charity annual person selection activities. More and more companies are realizing that if a certain part of their income is returned to the society in the name of charity, it will greatly benefit the company’s brand value. With this mentality, companies are desperately trying to find materials for themselves to do charity articles.