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红牛功能饮料源于泰国,至今已有40年行销历史,是世界销量第一的功能饮料,2006年在全球年销量达40亿罐。1995年12月,“红牛”凭着对中国市场发展的信心和全球战略眼光,来到中国,成立了红牛维他命饮料有限公司,开拓中国市场,经过10多年的发展,红牛已经成为国内功能饮料的第一品牌。
Red Bull functional drinks originated in Thailand, has 40 years of marketing history, is the world’s top-selling functional beverages, in 2006 the global sales of 40 billion cans. In December 1995, Red Bull entered China with the confidence and global strategic vision of market development in China and established Red Bull Vitamin Drink Co., Ltd. to explore the Chinese market. After more than 10 years of development, Red Bull has become a national function The first brand of beverage.