市场经济发展离不开市场营销。目前,我们一些企业由于受传统的计划经济的影响,仍然摆脱不了旧有的模式和框架,在主观上束缚了企业的发展。市场营销是一门科学,特别是进入高科技时代,有它的理论和历史源缘。随着市场经济的不断发展,营销工作显的尤为重要,他已成为企业生存与发展、产品更新换代、效益好坏的重要因素。一、增强营销意识,转变营销观念。增强营销意识,树立正确的市场营销观念,使企业的行为符合市场的发展变化,企业才能生存和发展。当今社会已进入高信息社会,观念也随着社会的发展和进步进行不断的转变,企业只有树立了正确的市场观念,营销活动才有方向,才能制定企业发展的方针和策略,增强企业的应变能力,掌握市场的主动权,提高市场的占有率,总之, Market economy can not be separated from marketing. At present, due to the traditional planned economy, some of our enterprises are still unable to get rid of old models and frameworks and subjectively restrict the development of enterprises. Marketing is a science, especially into the high-tech era, with its origin of theory and history. With the continuous development of market economy, marketing work is particularly important, he has become an important factor in business survival and development, product replacement, good and bad. First, enhance marketing awareness, change marketing concepts. Enhance marketing awareness, establish the correct marketing concept, the behavior of enterprises in line with the development and changes in the market, companies can survive and develop. Today's society has entered a high-information society, the concept also with the social development and progress of continuous change, companies can only establish a correct market concept, marketing activities have the direction in order to formulate guidelines and strategies for enterprise development and enhance corporate resilience Ability, grasp the initiative in the market, increase market share, in short,