经历了啤酒行业的圈地运动之后，啤酒行业中处于相对领导地位的青岛啤酒与燕京啤酒采取了不同的方式前进，青岛啤酒采取的是挖掘内涵，而燕京啤酒则采取了拓展外延的方式。挖掘内涵青岛啤酒在快速并购之后，调整了工作重点，将品牌整合作为今后的工作重点。青岛啤酒董事长李桂 After the enclosure movement in the beer industry, Tsingtao Brewery and Yanjing Brewery, which occupy relatively leading positions in the beer industry, have taken different approaches. Tsingtao Brewery has taken the excavation connotation while Yanjing Brewery has taken the approach of expanding its extension . Excavation of content Tsingtao Brewery in the rapid mergers and acquisitions, adjust the focus of work, the brand integration as the focus of future work. Tsingtao Brewery chairman Li Gui