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十六届四中全会《中共中央关于加强党的执政能力建设的决定》中首次提出“构建社会主义和谐社会”的完整概念。这同时给各级企业提出了一个崭新课题,就是针对目前营销环境不和谐的现状,如何大力改善企业的营销环境,使企业的发展融入到构建和谐社会的进程中去。因此,构建企业和谐营销环境具有高度的战略意义。
The “Fourth Plenary Session of the 16th Central Committee of the CPC Central Committee on Strengthening the Governance Capability Construction” for the first time put forward the “building a socialist harmonious society,” the complete concept. This at the same time to all levels of businesses put forward a new topic, that is, the current marketing environment for the current situation of discord, how to greatly improve the marketing environment for enterprises so that the development of enterprises into the process of building a harmonious society go. Therefore, building a harmonious business marketing environment has a highly strategic significance.