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文章从桶装饮用水市场的营销现状出发 ,对首要的营销目标、品牌定位的依据、品牌个性表现策略、市场细分变量的确定、产品的主要诉求点、送水上门与数据库营销、深度分销、零售终端的管理等八大营销问题进行了探析 ,提出了自己的观点。
Based on the marketing status quo of bottled drinking water market, the article analyzes the main marketing objectives, the basis of brand positioning, the brand personality performance strategy, the determination of market segmentation variables, the main demand points of the products, water supply and database marketing, Retail terminal management and other eight marketing issues were analyzed, put forward their own point of view.