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一个超大体量的市场,正在吸引众多电商大佬争抢。随着阿里巴巴、京东、苏宁等电商平台相继在农村市场布局,有专家表示,电商的下一个战场就是农村。据Analysys易观相关数据显示,中国农业市场总体价值规模预计在10.15万亿元。据中国电子商务研究中心监测数据显示,2015年农村网购市场规模达3530亿元,2016年农村网购市场规模达4823亿元,同比增长36.6%,预计2017年全年将达6000亿元。
An ultra-large-scale market is attracting many e-commerce vendors. With the e-commerce platforms such as Alibaba, Jingdong, and Suning being successively deployed in the rural market, some experts have stated that the next battlefield for e-commerce is rural areas. According to Analysys Analysys data, the overall value of the Chinese agricultural market is expected to be 10.15 trillion yuan. According to the monitoring data from the China Electronic Commerce Research Center, the market size of rural online shopping reached 353 billion yuan in 2015. In 2016, the scale of the rural online shopping market reached 482.3 billion yuan, an increase of 36.6% year-on-year, and is expected to reach 600 billion yuan in 2017.