以往的包装设计在传统的广告传播渠道中担负着重要的传递商品信息和美化产品形象的功能,它出现在众多的广告传播渠道中,起着极好的宣传推广品牌形象的功能和作用,其特点是传播的单向性和间接性。消费者通常会在终端实体店或是商超卖场接触到产品包装设计;又或是在平面广告视觉传达的传播渠道中,通过平面广告宣传,出现带有包装设计的产品展示。因此,在传统的包装设计创作流程中,设计者更注重通过前期创意策划对产品本身进行全方位立体的创 The traditional packaging design in the traditional advertising channels play an important role in the delivery of product information and beautify the product image, it appears in many channels of advertising, plays an excellent role in promoting brand image function and role of its Characterized by the unidirectional and indirect communication. Consumers often come into contact with product packaging designs in end-stores or supermarkets, or display products with packaging designs through print ads in the print media’s visual communication channels. Therefore, in the traditional packaging design creation process, designers pay more attention to the original creative planning for the product itself a full range of three-dimensional record