媒体活动营销表现形态丰富,为使活动营销沿着健康有序的轨道运行,营销整合势在必行。媒体活动营销的整合之道,就是要充分发挥各自优势,使优质资源得到充分利用,并结合其他媒体进行整合营销,将创新力转化为影响力,从而开发潜在受众。 The marketing activities of media activities are rich in performance forms. Marketing integration is imperative in order to make marketing activities run in a healthy and orderly manner. The integration of media campaign marketing is to give full play to their respective advantages to make full use of high-quality resources, combined with other media, integrated marketing, innovation will be transformed into influence, so as to develop potential audiences.