一、没有永远的名牌？ 对于名牌，我是这么理解的。 第一，真正的名牌是消费者认可的。前几年．政府在创名牌工程方面做了很多工作，如质监局评选省优部优国优、工商管理部门评选著名商标等，这是从政府角度推动全社会品牌意识提高的手段。但市场经济条件下，真正的名牌是消费 First, there is no brand name forever? For brand names, I understand this. First, the real brand name is recognized by consumers. A few years ago. The government has done a lot of work in creating brand-name projects. For example, the Bureau of Quality Supervision has selected the best officials from the Ministry of Industry and Technology, and the business management department has selected famous trademarks. This is a means to promote the awareness of brand awareness of the entire society from the perspective of the government. But under the conditions of market economy, the real name brand is consumption.