根据相对收入假说,收入差距对消费的影响源于人们寻求社会地位而消费储蓄的动机。本文利用2004—2012年浙江省农村固定观察点数据,研究发现:在控制农村家庭纯收入后,收入差距对农村家庭服务性消费仍然有显著影响,基尼系数每下降0.1个百分点,服务性消费增加23.7%。这期间基尼系数由0.398降至0.327,可以解释浙江省农村家庭服务性消费增加的8.13%。同时发现收入差距对农村低收入、中等收入和高收入家庭服务性消费的影响并无显著差异,但对农村老年家庭服务性消费的影响却明显大于年轻家庭。 According to the relative income hypothesis, the impact of income disparity on consumption stems from the motivation of people to save by seeking social status. Based on the data of fixed observation points in rural areas of Zhejiang Province from 2004 to 2012, this study finds that after controlling the net income of rural households, the income gap still has a significant impact on the service consumption of rural households. When the Gini coefficient drops by 0.1 percentage point, the service consumption increases 23.7%. During this period, the Gini coefficient dropped from 0.398 to 0.327, accounting for 8.13% of the increase in the service consumption of rural households in Zhejiang Province. At the same time, it is found that there is no significant difference in the impact of income disparity on the service consumption of low-income, middle-income and high-income families in rural areas, but the service consumption of the elderly in rural areas is significantly more than that of young families.