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商标(Trade Mark)和标志(Symbol)是现代设计中视觉识别(Ⅵ)的重要组成部份。二次大战后欧美的商标和标志设计普遍采用Logo组合构思。什么是Logo,有些什么特点。 Logo一词据最新的英文词典解释为: 1.作为标志的语句,广告等的标识; 2.两个或三个单一字母的联体铅字,如英文and和词冠re常联铸成一个铅字,而不用a.n.d三个单一字母拼排; 3.代表一个词的符号,如and(和、及、与)可用&符号表示,dollar美元)用符号$表
Trade Marks and Symbols are an important part of Visual Identity (VI) in modern design. World War II Europe and the United States trademark and logo design commonly used Logo combination concept. What is the Logo, what are the characteristics. Logo According to the latest English dictionary is interpreted as: 1. As a sign of the statement, advertising and other logo; 2. Two or three single-letter combination of type characters, such as English and the word often re-cast into a lead , Instead of and three single letter arrangement; 3. Represents the symbol of a word, such as and (and, and) Available & symbol, dollar dollar) Symbol $ table