独特的中国消费者正在潜移默化地改变傲慢的奢侈大牌。为了吸引独特的奢侈消费主力,奢侈品牌开始为中国消费者设计含有中国文化的产品,甚至推出求专门的品牌。为了迎合地域分散、网购接受度高的中国消费者,他们甚至在开设专卖店的同时,便着手开设网店。中国“上下”炫耀性的消费可能在西方已落伍,但在中国,奢侈品生意 Unique Chinese consumers are subtly changing the arrogant luxury big. In order to attract the unique luxury consumer, luxury brands began to design Chinese consumers with Chinese culture products, and even introduced a special brand. In order to cater to geographical fragmentation, high acceptance of online shopping Chinese consumers, they even set up stores at the same time, they set out to open shop. China “up and down ” conspicuous consumption may be outdated in the West, but in China, the luxury business