本文就现代商业社会中 ,包装设计艺术的民族化的丰富底蕴和设计需把握的一般原理作了分析 ,肯定了“古为今用、洋为中用”是包装设计民族化的根本方针 ,民族化与时代相结合是中国包装设计艺术的根本出路。 This article analyzes the richness of nationalization of packaging design art and the general principles to be grasped in the design of modern commercial society. It affirms that the principle of “using the ancient as the present and using the foreign as the middle” is the national principle of packaging design, nationalization and the times Combination of China’s packaging design is the fundamental way out.