2008年危机来了,但2009年中国农化行业还需要生存下去,生产、采购、营销、推广等还要继续做下去。面对销售任务上涨而营销推广费用却大幅缩水等不利现状,企业市场推广该如何开展?本文就农化市场推广的组织架构、农化市场推广的具体措施、网络化市场推广措施等三个方面,浅析当前农化市场推广的发展瓶颈和突破方法,以期对农化企业的市场推广工作有所帮助。 In 2008, the crisis came, but in 2009 China’s agrochemical industry still needs to survive. Production, purchasing, marketing and promotion should continue. In the face of rising marketing tasks and marketing costs have shrunk and other unfavorable status quo, how to carry out enterprise marketing? This article on the marketing of agricultural marketing organizations, the specific measures to promote agricultural marketing, network marketing measures and other three aspects , Analysis of the current development of agricultural marketing bottlenecks and breakthroughs in the hope that the marketing of agricultural enterprises to help.