《大连旅游局》问题:作为一个旅游城市,什么能够代表大连独特的城市魅力?大海,无疑是大连最突出的元素,它承载着大连的浪漫气质和人们对假日的想象。但是,大海之于大连并不能成为历史之于西安那样的代言特征。大连还有运动的一面,时尚的一面,激情的一面??如何让消费者看到一个丰富的大连?创意策略:用一种时尚的插画形式演绎大连,从而让消费者直观地感受到大 Dalian Tourism Bureau Question: As a tourist city, what can represent the charm of Dalian’s unique city? The sea is undoubtedly the most prominent element of Dalian. It carries Dalian’s romantic temperament and people’s imagination of holidays. However, the sea in Dalian and can not be the history of the endorsement features in Xi’an. Dalian, there are sports side, fashion side, passion side ?? How to make consumers see a rich Dalian creative strategy: a fashion illustration in the form of interpretation of Dalian, so that consumers intuitively feel big