新闻媒体应当担负起引导社会体育价值观的职责,在遵循身体发展与心灵发展相统一、普世价值与特殊价值相统一、经济价值与人文价值相统一的报道原则基础上,重视提升竞技体育新闻的专业性与客观性,拓展报道内容的广度与深度,丰富报道手法,从而提升竞技体育新闻的吸引力与影响力,以便确保竞技体育新闻对社会体育价值观的正面引导作用。 The news media should assume the responsibility of guiding social sports values. On the basis of the principle of unifying the development of the body and the spiritual development, unifying the universal value and the special value, and unifying the economic value and the humane value, the news media should attach importance to the promotion of competitive sports news Professionalism and objectivity, expand the breadth and depth of the content of the report, and enrich the reporting techniques to enhance the attractiveness and influence of competitive sports news so as to ensure the positive guiding role of competitive sports news to social sports values.