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媒介技术制造的形式视觉化和文本表达浅白化的泛视觉化图像,除了能迎合大脑的认知惰性以外,别无其他。要使图像符号具有语言、文字所不可比拟的话语构造力量,视觉修辞的基本策略是在图像符号中植入带有集体无意识的原型意向。
Visualization and Textual Representation of Media Technology Making light-colored, pan-visualized images have nothing else to cater to the cognitive inertia of the brain. In order to make the image symbol have words and words that are incomparable to construct discourse, the basic strategy of visual rhetoric is to implant the archetypal intention with collective unconsciousness in image symbols.