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随着移动电话用户的迅速增加,手机短信及其广告的业务收入也成为了营运商的一个重要收入来源。本文探讨了目前手机短信广告发展的瓶颈,并对手机短信广告的发展策略提出了自己的看法。
With the rapid increase in the number of mobile phone users, the revenue of mobile SMS and its advertisements has become an important source of revenue for operators. This article explores the current bottleneck of the development of SMS advertising and puts forward my own views on the development strategy of SMS advertising.