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所谓广告摄影即以传达商品信息为基本目标,通过后期制作以及摄影师对信息碎片的整合和编辑完成和整合,重塑作品的过程,对作品的构思采用艺术手段,通过构图、光影效果和色彩等视觉元素与创意的再融合实现视觉语言的传达,本文通过阐述和解析广告摄影视觉语言的特征来探讨实现广告摄影作品在商品经济条件下的视觉语言传达的现实应用意义。
The so-called advertising photography that is to convey the product information as the basic goal, through the post-production and photographers on the integration and editing of information fragments to complete and integrate the process of reshaping the work of the idea of the use of artistic means, through the composition, lighting effects and color Visual elements and creative re-integration of visual language to achieve communication, this paper expounds and analyzes the characteristics of advertising photography visual language to explore the realization of advertising photography in the commodity economy under the conditions of the visual language to convey the practical significance of the application.