论文部分内容阅读
广告设计课程是视觉传达专业的必修专业课程,在教学上强调学生创意思维能力和实践应用能力的培养,是一门综合性较强的学科,因此,广告大赛进入广告设计课程的教学是一种必然的改革趋势,大赛项目能很好的贴合市场需求,对学生的课程实践是一种有效的教学方法。本文通过历届参加大学生广告艺术设计大赛指导学生过程中的教学实践活动进行总结,进行相关教学问题进行探讨,以求有更新的教学突破。
Advertising design course is a compulsory professional course of visual communication major. It emphasizes students’ ability of creative thinking and practical application in teaching. It is a comprehensive and comprehensive discipline. Therefore, the teaching of advertising competition into advertising design course is a The inevitable trend of reform, competition projects can be well suited to market demand, the students’ curriculum is an effective teaching method. This article summarizes the teaching practice in the course of guiding students by participating in the college advertisement art design contest, and discusses the related teaching problems in order to have a new teaching breakthrough.