公共关系学理论对于我国近年保险业的蓬勃发展有着不可低估的影响力,总结和探讨保险企业公共特征和经验技术的文章也为数不少。但大都较侧重于外部作用的认识。本文作者根据自己的工作实践,提出了对保险企业内部公关工作的作用认识。尽管文中观点未必系统、全面,但毕竟作出了一定的探索。因此,我们也欢迎关注这一学科的同志提出各自不同的见解,以有助于读者多方面去认识和把握公关理论的内涵和真义。 Public relations theory for our country in recent years, the vigorous development of the insurance industry can not be underestimated the impact of summed up and explore the insurance company’s public characteristics and experience of technology articles are also numerous. However, most of them are more focused on the external role of understanding. According to his own work practice, the author puts forward his understanding of the role of public relations in insurance companies. Although the article’s view may not be systematic and comprehensive, but after all, made some exploration. Therefore, we also welcome comrades who pay attention to this subject to put forward their own different opinions so as to help readers to understand and grasp the connotation and true meaning of PR theory in many aspects.