构筑特色企业文化,一直是我国许多企业的追求。近年来一些单位成功的经验表明:切实加强以人为本的企业文化建设,实施企业形象战略,已成为企业面向市场、适应市场的紧迫而重要的任务。特别是在全球经济一体化,我国即将加入WTO的情况下,具有更重要的现实意义。 Constructing a distinctive corporate culture has always been the pursuit of many enterprises in our country. The successful experience of some units in recent years shows that practically strengthening people-oriented corporate culture construction and implementing corporate image strategy has become an urgent and important task facing the market and adapting to the market. Especially in the context of global economic integration and China's imminent accession to the WTO, it has more important practical significance.