一直以来,卡地亚最核心的消费群体是女性,公司员工也以女性居多。尽管如此,也不代表他们就可以掌握现代女性的思维和需求。“19年前,作为第一批进入中国市场的奢侈品品牌之一,卡地亚的确有先入为主的优势。”卡地亚中国区行政总裁简雅汶说,“但随着近年中国奢侈品消费能力逐渐彰显,奢侈品市场的竞争也日益激烈。” All along, Cartier’s core consumer groups are women, the company employs mostly women. However, it does not mean that they can grasp the thinking and needs of modern women. “19 years ago, as one of the first batch of luxury brands to enter the Chinese market, Cartier does have an advantage preconceived. ” Cartier China Chief Executive Jane Ya Wen said “But with the recent Chinese luxury spending power Gradually highlighting the competition in the luxury market is also increasingly fierce. ”