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合理的课程设置是高校实现培养目标的基本保障。广告学是一门实务性很强的学科,知识的动态发展相当显著,随着网络技术的飞速发展以及广告行业的转型,理工科院校在进行广告学课程体系建构时必须考虑两个问题,一个问题是如何将前沿知识与核心知识有机整合,既保证课程体系的稳定性又考虑到前沿发展的动态性,另一个问题是如何充分发挥理工科院校的学科优势来实现网络时代广告人才学术兼修的目的。因此,合理的课程设置应强化基础教育、稳固专业教育、灵活研究型教育,并通过文理交叉发展及各环节的实践教育来实现网络时代的人才培养需求。
Reasonable curriculum is the basic guarantee for colleges and universities to achieve their goals. Advertising is a highly practical discipline, the dynamic development of knowledge is quite significant. With the rapid development of network technology and the transformation of advertising industry, two problems must be considered in the construction of advertising course system for science and engineering colleges, One problem is how to integrate cutting-edge knowledge and core knowledge, which not only ensures the stability of the curriculum system but also takes into account the dynamics of frontier development. Another issue is how to give full play to the disciplinary advantages of science and engineering colleges to realize the academic talent The purpose of repair. Therefore, a reasonable course should strengthen basic education, stable professional education, flexible research-based education, and through the cross-cultural development and practical education at all levels to achieve the network of talent training needs.