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随着经济与社会的发展,人类能源的告急和生态环境的恶化,顾客的消费观念发生改变,消费者对生态保护、绿色消费愈加重视,生态酒店业的相关研究在此背景下应运而生。与大多数基于酒店管理者角度研究这一问题不同,本研究从酒店业(hospitality)的本质内涵出发,将酒店业的经营视为一个系统的“交换”过程,其“交换行为”的实现取决于三个层面,即地点、产品和人,在此基础上,深入剖析其内在机理及对生态酒店业实践的影响,最终初步建立了生态酒店业实践的顾客感知理论体系。
With the economic and social development, the human energy crisis and the deterioration of the ecological environment, consumer attitudes have changed. Consumers pay more attention to ecological protection and green consumption. The related research of eco-hotel industry came into being in this context. Unlike most hotel managers who study this issue, this study considers the essential connotation of the hospitality industry as a systematic “exchange ” process of the hotel industry "Depends on three levels, namely, place, product and people. On this basis, it deeply analyzes its internal mechanism and its impact on the practice of eco-hotel industry, and ultimately establishes the customer perception theory system of eco-hotel industry practice.