贴近实际、贴近生活、贴近群众,是新闻单位实践“三个代表”重要思想的具体体现,是提高报社核心竞争力的关键措施,是党报必须长期坚持的工作原则。始终坚持“三贴近”原则,才能不断增强舆论引导的针对性、实效性、吸引力和感染力。 Close to reality, close to life and close to the masses are the concrete manifestation of news units’ practice of the important thinking of the ’Three Represents.’ They are the key measures for improving the core competitiveness of the newspaper and are the working principles that the party newspapers must persevere for a long time. We should always adhere to the principle of “three closeness” so as to continuously enhance the pertinence, effectiveness, attraction and appeal of public opinion guidance.