电力企业服务营销的必要性进入２０世纪７０年代后期，西方学者撰文《从产品营销中解脱出来》，由此产生了服务营销的理论，不仅为蓬勃兴起的服务业提供了营销理念与策略，而且推进了制造业等其它行业开拓出服务这一新的竞争领域。直至９０年代后期，由于中西方学者的深入研究? The necessity of power company’s service marketing entered the late 1970s. Western scholars wrote the article “Freed from Product Marketing”, which resulted in the theory of service marketing. It not only provided marketing concepts and tactics for the booming service industry, but also It has promoted new areas of competition, such as manufacturing and other industries to develop services. Until the late 1990s, due to in-depth research by Chinese and Western scholars?