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2005年,对于在中国境内经营的跨国企业来说,可称得上是管理危机年。在刚刚过去的6个月中,广本、亨氏、肯德基、宝洁、卡夫、强生、联合利华等赫赫有名的跨国企业,相继发生了各种各样的产品危机问题。但令人难以置信的是,这些平日里道貌岸然的跨国巨头,这些令无数中国企业顶礼膜拜的百年老店,面对自己的过失竟全然没有了大家风范。它们有的像不怕开水烫的“死猪”一般,对其行为辩解、抵赖;有的似冷血动物般傲慢、漠视;有的……至于中国消费者的健康、权益乃至生命,连同他们所谓的先进管理模式、终极价值追求、社会责任感等等,统统被他们抛进了毫无信誉、毫无道义的太平洋!跨国企业怎么了?它们凭什么在中国市场这么牛?
In 2005, it could be regarded as a crisis management year for multinational enterprises operating in China. In the past six months, various well-known multinational corporations such as Hiromu, Heinz, KFC, Procter & Gamble, Kraft, Johnson & Johnson, and Unilever have all encountered various product crisis issues. But what is unbelievable is that these pious multinational giants on weekdays and those 100-year-old shops that have caused countless Chinese enterprises to pay homage to their dedication have totally failed everyone’s demeanor. Some of them are like “dead pigs” who are not scared of boiling water and justify and deny their behavior; some are arrogant and indifferent to cold-blooded animals; and others ... As for the health, rights and even life of Chinese consumers, together with what they call " Advanced management mode, the ultimate value of the pursuit of social responsibility, etc., have all been thrown into them they have no credibility, no righteous Pacific! What happened to multinational corporations? Why they are so cattle in the Chinese market?