近年来,我们农资市场由于竞争日趋激烈,所以大家就越重视对营销理论的研究,一提起营销二字,大家往往把它搞得很复杂,特别是在理论上,这定律那原则的更是让人眼花缭乱、琢磨不透,深奥的不得了。特别是一些典型成功营销案例更是引起大家的高度重视,甚至不惜模仿、复制,但往往都是收效甚微。这正像人们听一首好歌,听者都会觉得歌曲不错,但真正能学会并也能会唱者往往寥寥无几。有时候营销理论就是一首好听的歌,真正能在现实中灵活运用者往往是凤毛麟角。营销理论固然重要,但万不可就营销而营销,就理论而 In recent years, due to increasingly fierce competition in our agricultural market, everyone pays more attention to the study of marketing theory. When it comes to marketing, we often make it very complicated, especially in theory. Is dazzling, unpredictable, esoteric incredible. In particular, some typical successful marketing cases have aroused everyone’s attention, even at the imitation, copying, but often have little effect. This is just like people listen to a good song, the listener will feel the song is good, but really can learn and can sing few often. Marketing theory is sometimes a nice song, and it is often rare to be flexible in reality. Marketing theory is important, but you should never markete with marketing theory