随着进口葡萄酒大潮袭来,这个行业出现了鱼龙混杂的局面。一夜之间,葡萄酒专卖店遍地开花,似乎开个专卖店就代表着挖到了金矿,而由于经营者的专业度、经营水平、乃至商业理念的参差不齐,很多专卖店挂羊头卖狗肉,有的打着红酒专卖店牌子做杂货铺生意,还有的店里充斥着劣质酒甚至假酒。在消费者越来越趋于理性、越来越重视品质的大环境下,市场很快给了这些经营者教训——开店快,关店更快,大量的“试水者”不但 With the tide of imported wine hit, this industry has a mixed bag. Overnight, wine stores flowering everywhere, it seems to open a store on behalf of dredged gold, and because of the operator’s professionalism, business standards, and even the uneven business philosophy, Some brand name wine stores doing grocery business, there are shops full of bad wine or even wine. In the context of increasingly rational consumers, more and more attention to quality, the market quickly gave these operators lessons - shop faster, shop faster, a large number of “water test” not only