作为一种新的企业管理理论,企业文化推行的是以人为本、以价值观的塑造为核心的文化管理方式。企业文化在当代的兴起,既是管理思想自身演变的结果,又是现代社会发展和科技进步引发的企业管理方式的重大改变,是在“知识经济”或“文化创造”的时代背景下企业发展的根本性战略。一、“企业文化”不等同于纯粹的 As a new theory of business management, the corporate culture promotes a people-centered approach to cultural management centered on the shaping of values. The rise of the corporate culture in the contemporary era is not only the result of the evolution of the management thought itself but also the major change in the management style of the enterprise caused by the development of modern society and the progress of science and technology. It is also the development of the enterprise under the background of “knowledge economy” or “cultural creation” Fundamental strategy. First, “corporate culture” is not equivalent to pure