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传统汉字造型手法是人们长久以来根据汉字的思维特质和审美特质而创造出的一种设计语言,将它运用到当代视觉传达设计中,既能有效丰富设计素材,又能增强设计的文化底蕴,有着极大的现实意义。本文中笔者就以常用的传统汉字造型手法为论点,从添生图形、图文结体、同形共生、咒符再造、围合文适、巧意文字六方面详细探讨其在当代视觉传达设计中的应用,希望能对广大设计师的汉字创意设计有所启发。
Traditional Chinese style modeling is a design language that people have long created based on the thinking qualities and aesthetic qualities of Chinese characters. Applying it to contemporary visual communication design can not only effectively enrich the design material, but also enhance the cultural details of the design. Has great practical significance. In this paper, the author of the commonly used traditional Chinese modeling techniques for the argument, from the graphic graphics, graphics, body, isomorphism, incantation, encirclement of the fit, the clever writing six aspects in detail in the design of contemporary visual communication design The application, I hope to the vast number of designers inspired by the design of Chinese characters.