市场营销的人才培养模式应从理论型向应用型转变,而应用型人才培养模式离不开实践性教学模式的支撑,因此,应改革传统的教学模式,设置基于职业岗位要求的营销能力课程群,建立一个专业,多个方向的营销人才培养新模式,大力培养学生的综合素质和营销实践能力。 The talent training mode of marketing should be changed from theoretical to applied. The training model of applied talents cannot be separated from the support of practical teaching. Therefore, the traditional teaching model should be reformed and the marketing ability group based on the requirements of professional posts should be established. Establish a professional, multi-direction marketing talent training new model, and vigorously cultivate students’ overall quality and marketing practice ability.