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本期主题:报刊零售业务中国邮政从事报刊零售已有几十年的历史。报刊零售业务作为邮政报刊发行业务的重要组成部分,与报刊订阅业务互相依存,缺一不可。零售渠道给邮政报刊发行品牌建设提供了强有力的支持,是畅销报刊发行的主要渠道。发展报刊零售业务,有利于提升报刊专业的经济效益,能够增强邮政企业对报刊发行市场的掌控能力,从而使整个报刊专业的经济效益获得提升。近年来,文化体制改革的深入推进,催生了大批大型或超大型报业集团尝试走公司化和市场化的道路,报刊零售领域的竞争呈现愈演愈烈的态势。文化体制改革在给邮政报刊零售带来巨大威胁的同时,也孕育着不容错失的战略机遇。一些基层单位经过不断的探索和实践,按照商业化的运营规律,从组织架构、经营方式、业务管理等多个环节入手,系统性地改革体制机制,加快创新发展的步伐。借鉴这些经验,对于邮政报刊零售业务的快速发展具有重要意义。
Current Issue: Newspaper Retail Business China Post has been engaged in the retail of newspapers and periodicals for several decades. As an important part of the newspaper and periodicals publishing business, the newspaper and periodicals retail business are interdependent with the newspaper and periodical subscription business, and are indispensable. The retail channels provide strong support for the establishment of postal newspapers and periodicals, and are the main channels for the best-selling newspapers and periodicals. The development of the retail business of newspapers and periodicals will help enhance the economic benefits of the newspaper professional and enhance the postal enterprise’s ability to control the newspaper and periodical publishing market so as to enhance the economic benefits of the entire newspaper professional. In recent years, the further promotion of the reform of the cultural system has given birth to a large number of large-scale or ultra-large newspaper groups trying to take the road of corporatization and marketization. The competition in the field of newspaper and magazine retail has become increasingly fierce. While the reform of the cultural system posed a great threat to the retail of the postal press, it also gave birth to the indisputable strategic opportunities. Some grass-roots units through continuous exploration and practice, in accordance with the laws of the commercial operation, from the organizational structure, mode of operation, business management and other links, systematic reform of institutional mechanisms to accelerate the pace of innovation and development. Drawing on these experiences is of great significance to the rapid development of the retail business of the postal newspaper.