去年底最引人关注的社会文化现象,莫过于3000万元的小成本电影《泰囧》,似乎在一夜之间就创造了超过12亿的票房神话,并刷新了中国电影市场纪录的多个第一,更掀起了一场令人大跌眼镜的观影热潮。《泰囧》作为一部低成本小制作电影何以能以小博大,创造中国文化产业的奇迹?此种模式能否成功复制?是否代表着中国电影未来发展的方向?各大媒体和网络对此的分析已经长篇累牍,屡见不鲜。但是,正如其制作公司光线 The most noticeable social and cultural phenomenon at the end of last year was that the small-budget film “Tai 囧,” worth 30 million yuan, seemed to have created more than 1.2 billion box-office myths overnight and set many new records in the Chinese movie market First, it set off a spectacle watching craze. As a low-cost small production movie, “Tai 囧” can create a miracle for China’s cultural industry with a small scale and a large scale. Can this mode be successfully replicated? Does it represent the future direction of Chinese film? Major media and networks The analysis has been lengthy, not uncommon. However, just as it produces corporate light