论文部分内容阅读
尝到甜头的JCB终于放下“老贵族”的矜持,开始探索中国用户的需求,那么睿智如Anthony bamford爵爷,怎么会错过下一波“淘金潮”。我总认为JCB是后知后觉的代表,不管是投入有限,还是风格不对路,总之这家有68年历史的英国老牌工程机械制造商,在上个中国市场的“大时代”中探索得并不顺利。直到近几年,JCB似乎豁然省悟,工程机械不是音乐与料理,地道纯正的英伦机械并不符合中国市场,那么具有中国特色的设备呢?2012年5月,JCB专为中国市场发布了6t级小型挖掘机8061与配备JCB自
The taste of the JCB finally put down the “old nobility” support, began to explore the needs of Chinese users, so wise, such as Sir Anthony bamford Sir, how to miss the next wave of “gold rush.” I always think that JCB is aftercareful representative, whether limited investment, or style is not right, in short, this 68-year-old British construction machinery manufacturers in the last Chinese market, “big time” Exploring did not go well. Until recent years, JCB seems suddenly realized that the construction machinery is not music and food, authentic pure British machinery does not meet the Chinese market, then with Chinese characteristics of the device? In May 2012, JCB specifically for the Chinese market released 6t Mini excavator 8061 with JCB self-contained