当今国际上的竞争,有硬国力的较量,更有软国力的较量。作为国有企业的浙江富润集团,从自己多年发展的实践中,特别是我国加入世贸组织以后,更清醒地意识到,企业文化属于软国力范畴。自觉地培育健康向上的企业文化,在经营物质产品的同时经营文化产品,使得企业党风廉政建设和反腐 In today’s international competition, there is a contest between hard power and more soft power. Zhejiang Furun Group, a state-owned enterprise, has realized from its years of practice, especially after China’s accession to the WTO, that its corporate culture belongs to the category of soft power. Consciously nurture a healthy and progressive corporate culture, operating the cultural products while managing physical products, making the construction of a corporate governance and anti-corruption