在高科技信息化时代,新闻传播渠道多元化了,不同媒体之间的竞争异常激烈,党报再也不是独家“老大”了,越来越难办了,不仅发行量远远低于晚报、文化休闲类等纸质传媒,就连广告的份额也被众多媒体瓜分,有效阅读党报的人数实际在减少,生存和发展面临一系列难题。为摆脱这种困境,党报必须充分利用自己的政治资源和独特优势,以权威性和公信力取胜,不断拓展发展空间,赢得更多受众,重振雄风。党报权威性和公信力在于她的政治资源和先天优势,党 In the era of hi-tech informationization, the channels of news distribution are diversified. The competition among different media is extremely fierce. The party newspaper is no longer an exclusive “boss”, and it is getting harder and harder to handle. Not only the circulation is far below that of the evening newspaper , Cultural and recreational categories of paper media, even the share of advertising has also been divided among many media, effectively read the number of party newspaper actually reduced, survival and development are facing a series of problems. In order to get out of this dilemma, the party newspaper must make full use of its own political resources and unique advantages, win with authority and credibility, expand its space for development, win more audiences and revitalize the glory. The authority and credibility of the party newspaper lies in her political resources and inherent advantages of the party