旅游文化软实力属于旅游产业的可控因素,对区域影响力和旅游事业发展具有促进作用。良好的旅游文化能以自身魅力提升旅游地整体形象,形成独有的文化影响力和文化吸引力,促进旅游事业和经济社会的全面发展。因此,要加强理论研究与实践探索,通过有效路径不断提升区域旅游文化软实力。 The soft power of tourism culture belongs to the controllable factors of the tourism industry, which can promote the regional influence and the development of tourism. A good tourism culture can enhance the overall image of tourist destinations with its own charm, form unique cultural influences and cultural attractions, and promote the development of tourism and all-round economic and social development. Therefore, we must strengthen theoretical research and practical exploration, and continuously improve the soft power of regional tourism culture through effective ways.