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随着旅游市场的日益完善和生活水平的不断提高,旅游出行已经成为度假的一个主要方式。当前,各种类型的旅游类手机APP已经悄然分割了旅游市场,而且竞争日趋激烈,但这些旅游类APP还存在一些不足之处,如针对大学生群体的APP旅游资源仍旧稀少,市场细分并不完善,针对性不强。本文从大学生旅游行为、市场现状等方面分析大学生旅游资源的开发,探讨互联网视角下如何开发适合大学生出游的APP,让旅行成为大学生认知成长的重要部分,进而促进旅游业的规范性、多样性和差异性。
With the increasingly perfect tourist market and the continuous improvement of living standards, travel has become a major holiday resort. Currently, various types of mobile APP have quietly segmented the tourism market, and the competition is fiercer and fiercer. However, there are still some shortcomings in these APPs. For example, APP tourism resources for university students are still scarce, and market segmentation does not Perfect, not targeted. This article analyzes the development of college students ’tourism resources from the perspective of college students’ traveling behavior and market status, and explores how to develop APP suitable for college students ’travel from the perspective of internet. It makes travel an important part of college students’ cognitive growth and then promotes the normative and diversity of tourism And difference.