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市场经济的优化对高校人才的培养也提出了新的要求,高校想要培养出优秀的人才就必须对新形势下的需求做出回应,通过改革课程教学体系、增强实践教学活动,变换教学方法等途径,培养出适应社会需要的综合市场营销人才。市场营销专业教学改革研究,其目的是使营销专业学生能够真正的感受到营销职场氛围、理解营销职业艰辛、领悟营销运作规律,丰富阅历、陶冶情操、积累经验,增强能力,对于促进专业建设、推动高等教育改革具有现实意义。
The optimization of the market economy also puts forward new requirements for the training of university talents. If colleges and universities want to train excellent talents, they must respond to the needs of the new situation. By reforming the teaching system of the curriculum, enhancing the practice of teaching activities and changing the teaching methods And other ways to cultivate a comprehensive marketing talent to meet the needs of society. Marketing professional teaching reform research, its purpose is to enable marketing students to truly feel the atmosphere of the marketing workplace, understand the hardships of marketing career, understand the law of marketing operation, rich experience, cultivate sentiments, accumulate experience and enhance their ability to promote professional development, Promote the reform of higher education with practical significance.