论文部分内容阅读
社交媒体时代的大众文化传播发生了深刻变化,传播范式从社会属性传播转向价值观传播,直播范式也转向后结构主义范式的符号即内容,陪伴即价值。大众文化燃点的年轻化推动文化反哺的同时,大众文化也真正转变为大众制造,其传播速度也大大加快。面对社交媒体时代的全新文化建构,对其的反思也显得尤为必要。如何利用好社交媒体的特性,在商业传播更精准的同时,为个人带来更丰富但又能提升幸福感的大众文化,仍将是需要解决的课题。
The mass media dissemination in the era of social media has undergone profound changes. The dissemination paradigm has shifted from the social property dissemination to the value dissemination. The direct broadcast paradigm has also shifted to the symbolic content of post-structuralism paradigm, companionship ie value. The rejuvenation of popular culture to promote cultural nurturing the same time, the popular culture has truly transformed into mass manufacturing, its dissemination speed is also greatly accelerated. Facing the new cultural construction in the era of social media, it is especially necessary to reflect on it. How to make good use of the characteristics of social media so as to bring about more accurate commercial communications while bringing about a wealth of popular culture that enhances well-being for individuals will still be a subject to be solved.