国有石化企业的采购、销售两头在外,原料、产品基本直接面对市场,因此,收入、成本、利润等关键经营指标受市场影响较大,同时大型国有石化企业产品产业链比较长,生产工艺流程相对比较复杂,加之近几年国际原油市场大幅波动,导致下游化工市场价格不稳定,企业在市场营销过程中,容易产生风险。本文以Q公司为案例来探讨如何规避国有石化企业的市场营销风险,以飨读者。 Therefore, the key business indicators such as income, cost and profit are greatly affected by the market. At the same time, the product chain of large state-owned petrochemical enterprises is relatively long, and the production process Relatively complex, coupled with the sharp fluctuations in the international crude oil market in recent years, leading to instability in the downstream chemical market prices, business marketing process, prone to risk. In this paper, Q company as a case study to explore how to avoid the marketing risk of state-owned petrochemical enterprises, in order to readers.