110年历史的凯迪拉克如何在中国树立豪华形象?靠拢奢侈,而不只与美国血统或精神相关联“你爸的车跟美国总统一样,凯迪拉克!”多年后,许多中国人对凯迪拉克的印象仍停留在1994年电视剧《北京人在纽约》中王启明对女儿说的这句话。这句话给1990年代的中国人过于深刻的第一印象,恰巧它又出现在当年最火爆的电视剧中,那时候“美国”两个字在很多中国人心目中几乎是天堂的代名词。 110-year-old Cadillac How to establish a luxurious image in China? Closer to luxury, not just with the American ancestry or spirit “Your father’s car with the President of the United States, Cadillac!” Many years later, many Chinese impression of Cadillac Stay in the 1994 drama “Beijingers in New York,” Wang Qiming said to his daughter. This remark gave the Chinese first impression of the 1990s too much and happened to be appearing in the most popular TV series of the year when the “American” character is almost synonymous with heaven in many Chinese.